I build data systems that ship.

Built the bank's enterprise customer churn prediction model (Random Forest), deployed with a 10+ person cross-functional team across Marketing, IT, Retail, and Data Governance.

Led the customer data enrichment & segmentation program in Salesforce Data Cloud using Epsilon and Equifax — 30+ dynamic segments driving ~30% lift in campaign ROI and +20% model accuracy.

Designed & maintained 60+ executive dashboards (Power BI, Datorama, Google Analytics) tracking campaigns, engagement, retention and call-center outcomes.

Led evaluation of the bank's Generative AI pilot (Microsoft Copilot, Salesforce Einstein) — authored usage guardrails and prioritized high-ROI use cases.

Led the Share of Voice project across 23 international markets — built an R script for forex data processing.

Stood up a SQL server on AWS, consolidating Excel files from 23 markets into a searchable warehouse — cut 8–10 hours/month of manual work.

Worked directly with Nissan executives in Japan to identify high-priority international markets.

Shipped call-center gamification dashboards — leaderboards and personalized CRM views that lifted agent engagement, accountability, and retention.

Fulfilled 93 Jira requests; built 68 custom reports in SQL Server and Tableau for marketing, sales, and service.

Maintained 260+ Tableau reports across departments; trained staff in Tableau, SQL Server, and Excel.

Built a geolocation model for market-entry strategy (Python, GeoPy, Google Maps APIs).

Automated tax document processing with 8 WinAutomation bots.

Integrated NBCUniversal datasets for tax strategy; presented findings to NBCU executives.

Used Alteryx to automate 7 IRS submission processes handling thousands of documents.

Built 22 Tableau dashboards analyzing campaign performance, audience engagement and marketing event outcomes.